5 Actionable Tips to Use Instagram Reels for Your Brand
What was once known as a Tik Tok copycat has now taken a life of its own. ‘Instagram Reel’s, a relatively new feature on Instagram, received a lot of flack during its roll out days for being an uninspired version of Tik Tok. But now it’s benefits outweigh it’s lacunas. Just look
at these stats;
● Instagram downloads increased by 11.4% in India
● Average time spent on Instagram increased by 3.5% in India
● Red Bull France’s Reels get more than 4.2 million views
If you’re still doubtful about Instagram Reels, here’s what you need to know. What are Instagram Reels? Instagram Reels is Facebook’s way of competing with Gen Z favourite platform – Tik Tok. It is a feature on Instagram (like Instagram Stories, Boomerang etc.) that allows you to create 15 – 30 second videos by putting together different pictures, videos or creating a short video. How do you see other people’s Instagram Reels?
● It has a dedicated feed on the Explore page on Instagram. And that means your Reels video gets seen by more people than any other content you post. Click on it and keep swiping up to see more Reels.
● There’s also a separate option that pops up to ‘See More Reels’ after you view a Reel on your Instagram Feed.
Dos of Instagram Reels
● Make them entertaining, fun or educational.
● Use texts, filters or other camera effects.
● Use music from Instagram music options
Don’ts of Instagram Reels
● Putting a border around your Reels
● Covering a major part of your image or video with text
● Posting blurry or low resolution videos
How to Use Instagram Reels for Your Brand
Post Educational Content
How tos or Top 5 recipes / skincare products / digital tools etc., are extremely popular on Instagram Reels. Teach your audience something new about what you know and what you offer. The benefit for the audience here is that they gain knowledge or learn a new skill.
Share Your Brand Story
Every good brand has a story. Tell your audience your story, your ‘WHY’. This will help your
audience feel inspired and feel closer to you. Be genuine and not salesy in any way. Feel free to share
videos and photos from your past to show how far you have come.
Showoff Your Products
Like you would on your dating profile or your personal Instagram feed, show off the best features of
your products and services. This can include textures, fabrics, sourcing, production, results etc. Use
texts in your Reels along with hashtags to help the audience understand why your products or services
are so special.
Share BTS Content
Bring your audience into your world. Show them the method to the madness, show them what it takes
to do what you do. Show them the goof ups just as much as you show your wins, they will love you
more for it!
Introduce Your Team
Your audience wants to know the people behind the brand. Interview your teammates, showcase their
hobbies, their favourite things, interests, a day in their life etc. This will make your brand more
approachable.
Instagram Reels are designed to be fast and engaging. In the process of making your content
captivating, don’t make it preachy or sales-y. Be authentic above all else. It is a great way for brands
to be more real and build strong relationships with their audience.
Take time to understand your audience and create content based on what would be most beneficial for
them in order to trust your expertise and make a purchase
Leave a Reply
Want to join the discussion?Feel free to contribute!