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Why Courteney Cox’s Instagram Content Strategy Actually Works!

The Friends reunion had us all in our feelings in more ways than one. But the only thing we can safely say is that we are SO NOT OVER it.

For anyone who loves the show Courtney Cox’s (Monica) Instagram is a treasure chest of heartwarming throwback moments and show based trivia.

Courteney has found a way to get in touch with her fans by giving them exactly what they want and deserve, and we have to say we are hooked.

Her content is a mix of promotional content for her new work, throwbacks to her Friend’s days, and little snippets from her personal life.

If you’re wondering why we know, they know and everybody knows that Courteney Cox has nailed her Instagram Content Strategy, keep reading.

The Homage to Fat Monica

It all started on an innocent episode of “The Ellen Show” where Ellen Degenrees herself convinced Courteney Cox to join Instagram.

Making this her very first post-

View this post on Instagram

A post shared by Courteney Cox (@courteneycoxofficial)

But she also made this her profile picture:

Source: CourtneyCoxOfficial

Not Afraid of Trying Something New

Courteney does not shy away from trying the latest features on the app and is an absolute
Instagram Reels Queen. She uses it to share snippets of her day, her sense of humor, her
talents, and life with her fabulous friends.

REF: Reel

You Learn Something New

One of the main reasons why people save posts on Instagram is if they find it useful, or
educational. Just like her character on Friends, Courteney Cox is a brilliant chef. She shares
delicious recipes of her favorite food which are always fun to try!

She Loves her F.R.I.E.N.D.S

Courteney loves giving her audience throwbacks to her time on Friends. She is constantly
blessing us with throwback pictures, references and letting us know when the gang gets
together these days.

Keeping Up With the Times

She also keeps herself up to date with all the things that are trending these days. Recently
she posted a cover of Olivia Rodrigo’s chart-topping hit single ‘Driver’s License’ which has
been on everybody’s minds and ears these days. She even tagged the singer and said,
“How’d we do?”

To which Olivia herself replied, “SO GOOD!!!”

Courteney Cox’s Instagram account is the perfect balance of sharing what she wants to
share and giving the people what they want. So just like Courteney if you want to get a
strong Instagram following don’t be afraid to share what you know and try new things!

5 Reasons to Hire a Digital Marketing Agency

in News

The ever-changing world of digital marketing can be hard to navigate. This is why many growing and well-established brands turn to digital marketing agencies, to help them create a digital footprint that stands the test of time. Digital marketing agencies have an amalgamation of skilled professionals who help put together a strategy that assists their clients in achieving their business goals. It is their job to keep up to date on all the trends and ensure your digital brand evolves with the trends and times.

If you’re still not ready to commit, here are 5 reasons why you SHOULD hire a digital marketing agency.

5 REASONS WHY YOU SHOULD HIRE A DIGITAL MARKETING AGENCY

1. They’ve Got The Skills!

A digital marketing agency consists of skilled professionals who have experience with various elements of digital marketing like social media branding, social media management, SEO, CTR, PPC, CPC, paid advertisement, content creation, content management etc. If these elements are new to you or stress you out, the wisest decision you can make is to hire a digital marketing agency. Building an in-house digital team will cost more. A digital marketing agency has years of prior experience. They know how to create campaigns and content, according to the different times of the year.

2. Save Money, Money, Money!

The main perk of hiring a digital marketing agency is that you pay only for their online expertise and don’t have to worry about any recurring payments, salaries, health benefits, etc. And you can stop working with them if they do not meet your needs. Digital marketing agencies know exactly how and where to spend your digital marketing budget. They also conduct the time-consuming task of keeping track of what’s working and what’s not across multiple platforms and adjust expenditure accordingly. You set the budget and goals, they take care of the rest.

3. Deadline Met and Matched

A hired digital marketing agency helps you with planning so that you can have your content and media-ready long before the actual execution of the campaign. They usually have a team of experienced professionals to meet the needs and goals of your brand or campaign. They have automation and software in place for the creation and monitoring of all your online activities in one place and executing it on time.

4. A Whole New World!

A strategic approach is important when trying to make a mark in the digital world. You can’t just create something and hope it works. It takes time, research, creativity, money, and experience to produce something that engages people and provides profits. An in-house team is only aware of your products and services, and lacks the diversity of clients and day-to-day experience to push your brand in a new and improved direction. Digital marketing agencies help set up innovative and result-oriented strategies that are effective and efficient.

5. Keep Growing!

When your digital brand and presence is taken care of by an agency, it gives you the space and time to invest in your business. This includes expanding and scaling in terms of physical locations, products, services etc. A digital marketing agency brings expertise, automations, softwares and more to the table which will help meet the changing needs of your growing business. It resolves issues efficiently while you can focus more attention on your stores, employees, production etc.

Outsourcing Digital Marketing is Feasible and Affordable

It makes sense for most growing businesses to hire a digital marketing agency. Since it is an option that offers complete management of your digital brand and assets, it is worth looking into. That being said, it is important to work with an agency that will prioritize your business goals and guide you in the right direction too.

5 Actionable Tips to Use Instagram Reels for Your Brand

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What was once known as a Tik Tok copycat has now taken a life of its own. ‘Instagram Reel’s, a relatively new feature on Instagram, received a lot of flack during its roll out days for being an uninspired version of Tik Tok. But now it’s benefits outweigh it’s lacunas. Just look
at these stats;

● Instagram downloads increased by 11.4% in India
● Average time spent on Instagram increased by 3.5% in India
● Red Bull France’s Reels get more than 4.2 million views

If you’re still doubtful about Instagram Reels, here’s what you need to know. What are Instagram Reels? Instagram Reels is Facebook’s way of competing with Gen Z favourite platform – Tik Tok. It is a feature on Instagram (like Instagram Stories, Boomerang etc.) that allows you to create 15 – 30 second videos by putting together different pictures, videos or creating a short video. How do you see other people’s Instagram Reels?

● It has a dedicated feed on the Explore page on Instagram. And that means your Reels video gets seen by more people than any other content you post. Click on it and keep swiping up to see more Reels.

● There’s also a separate option that pops up to ‘See More Reels’ after you view a Reel on your Instagram Feed.

Dos of Instagram Reels

● Make them entertaining, fun or educational.
● Use texts, filters or other camera effects.
● Use music from Instagram music options

Don’ts of Instagram Reels

● Putting a border around your Reels
● Covering a major part of your image or video with text
● Posting blurry or low resolution videos

How to Use Instagram Reels for Your Brand

Post Educational Content

How tos or Top 5 recipes / skincare products / digital tools etc., are extremely popular on Instagram Reels. Teach your audience something new about what you know and what you offer. The benefit for the audience here is that they gain knowledge or learn a new skill.

Educational Content

Share Your Brand Story

Every good brand has a story. Tell your audience your story, your ‘WHY’. This will help your
audience feel inspired and feel closer to you. Be genuine and not salesy in any way. Feel free to share
videos and photos from your past to show how far you have come.

Brand Story

Showoff Your Products

Like you would on your dating profile or your personal Instagram feed, show off the best features of
your products and services. This can include textures, fabrics, sourcing, production, results etc. Use
texts in your Reels along with hashtags to help the audience understand why your products or services
are so special.

Product Showcase

Share BTS Content

Bring your audience into your world. Show them the method to the madness, show them what it takes
to do what you do. Show them the goof ups just as much as you show your wins, they will love you
more for it!

BTS

Introduce Your Team

Your audience wants to know the people behind the brand. Interview your teammates, showcase their
hobbies, their favourite things, interests, a day in their life etc. This will make your brand more
approachable.

Introducing Team

Instagram Reels are designed to be fast and engaging. In the process of making your content
captivating, don’t make it preachy or sales-y. Be authentic above all else. It is a great way for brands
to be more real and build strong relationships with their audience.
Take time to understand your audience and create content based on what would be most beneficial for
them in order to trust your expertise and make a purchase

5 Digital Marketing Trends You Should Know for Second Half of 2021

in News

The digital marketing world is fast-paced and ever-changing. Before you get used to a platform, there is another one with newer features that you need to learn and master.

But the good thing is if you pay close attention and you keep an eye on what’s working, you can develop a digital marketing strategy that would help boost your brand.

Here are a few digital marketing trends to add to your arsenal – to create valuable content and use data and patterns to your benefit.

1. Live Streams & Events

The Coronavirus brought our lives to a stand still early 2020. But the aftermath of our stay at home orders has continued to this day. Most events have been cancelled, and meeting our friends and family is also a rare occurrence. This led to the rise of the livestreams.

It is one of the most popularly used features on Instagram, Facebook, YouTube. It can also be done on video calling platforms like Zoom or Microsoft Teams. Influencers have taken to live-streams to connect with their audience, raise money for charities etc. It is the best way to experience the digital version of an event from the comfort of your home.

2. Sustainability for Posterity

There is more pressure on brands to step up than ever before. Businesses and people in the limelight are being held accountable for their actions and associations. 81% of consumers believe that companies should actively work towards improving the environment. As the world has become more fragile, consumers are asking brands to be more purpose driven and eco-conscious. This could be in terms of promoting packaging, biodegradable, recyclable sources etc. Brands need to focus on showcasing the sustainable side of their brand in their digital marketing strategy.

3. Goodwill and Purpose

One of the best ways to initiate positive conversation about your brand is to find a cause that speaks to you and find ways to alleviate any problems within that cause. You can do so with events, donations, awareness drives etc. Transparency is the key here. Campaigns like ‘HotelsforHeroes’ by Hilton where they donate hotel rooms for Coronavirus first responders, helps humanize the brand and helps the audience connect with them more

4. Inclusivity is a Priority

The Black Lives Matter movement has brought a bigger focus on inclusivity and diversity. One of the biggest testaments to the power of this movement is the online upsurge to change the name of the popular Indian cream company ‘Fair & Lovely,’ to ‘Glow & Lovely.’Brands that are not using models of different skin tones, skin conditions and sizes are more likely to lose customers. 41% of consumers are more likely to shop by brands that portray their views on inclusivity and diversity, and 29% are likely to switch from brands that don’t portray their views.

5. Bite-size Content

People are loving easy-to-consume content these days. Podcasts, Instagram reels, newsletters etc are becoming a consumer favourite because it can be watched or consumed quickly or on the go. It is a more intimate way to connect with customers, by helping brands associate themselves with their audience’s interests.

2021 is Almost as Unpredictable as 2020

The pandemic has asked brands to take a long hard look at how they are presenting themselves to their audience. At a time when most people are stuck at home, you have to find authentic ways to connect with your audience. These trends will help you be where your customers are and realign your content strategy to meet your customer’s current needs.

Why Courteney Cox’s Instagram Content Strategy Actually Works!